Sydney, Australia – Nathan Cleary, the Penrith Panthers’ superstar and one of the most prominent figures in rugby league, has inked a groundbreaking $80 million deal to become the face of the new NRL Sony Game. This partnership marks one of the most lucrative endorsements in NRL history, solidifying Cleary’s position as a global sports icon and a driving force in promoting rugby league.
Sony Interactive Entertainment is set to launch the highly anticipated NRL video game, promising a cutting-edge gaming experience with lifelike graphics, dynamic gameplay, and an immersive representation of the sport. Cleary’s involvement as the game’s ambassador is expected to bring unparalleled attention to the product, leveraging his on-field brilliance and widespread popularity among fans.
Speaking about the deal, Cleary expressed his excitement:
“I’m incredibly honored to be part of this project. Partnering with Sony to bring the NRL to life in a video game is a dream come true. I can’t wait for fans to experience the game and feel the passion and intensity of rugby league.”
The deal, which includes promotional appearances, exclusive content, and motion-capture contributions from Cleary, is a significant step for the NRL in expanding its digital footprint and engaging younger audiences globally.
The game is slated for release in late 2025 and will be available on PlayStation 5, PlayStation 4, and PC platforms. With Cleary leading the promotional efforts, fans are eagerly anticipating a transformative gaming experience that combines state-of-the-art technology with the electrifying spirit of rugby league.
Discover more from VIEWINFOR
Subscribe to get the latest posts sent to your email.
